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                                        No waste? No problem!

                                        It's time to discard our throwaway culture

                                        The next time you notice the carpet getting a little scruffy and start to think about replacing it, consider this fact: if you took the amount of carpet that we waste annually and used it to cover the whole of Central Park…it would be the tallest thing in New York City by 2040.
                                        Niaga®: From waste, to less waste, to zero waste

                                        The reality is that when carpet reaches the end of its useful life there are two stark choices: Bury it or burn it. Both are catastrophic for our planet due to the greenhouse gases emitted, along with other pollutants. Which is why DSM invented Niaga? Technology - a revolutionary manufacturing method for carpet ensuring that instead of going to the ‘product graveyard’ the carpet remains alive, indefinitely.

                                        A 100% recyclable carpet, produced with up to 90% less energy

                                        Making the complex simple

                                        Traditionally, the underside of a carpet is formed of a series of layers glued together and usually attached to latex. When carpet is discarded, the time and effort required to separate these layers while ensuring they remain a good enough quality for recycling is simply too great.

                                        Enter Niaga Technology: a way of making products like carpet using just one non-toxic material – which in turn enables a 100% recyclable carpet, produced with up to 90% less energy.

                                        A win-win for the environment

                                        At DSM we’ve aligned our strategy specifically with five of the UN Sustainable Development Goals agreed in 2016. In the case of Niaga Technology that means ensuring healthy lives and promoting wellbeing for all - at all ages (SDG 3), responsible production & consumption (SDG 12), and climate action (SDG13).

                                        Some 4.5 billion square meters of carpet is wasted each year. Not only does this equate to throwing away a valuable resource (up to $6 billion per year in material value alone for the US); it also has an adverse effect on nature by going to landfill sites, for example.

                                        The alternative is to burn it. Most industrial incinerators operate at temperatures of 850 degrees C or higher. Aside from causing huge carbon emissions (which in turn contribute to further global warming), they can release potentially harmful dioxins, and require intensive management.

                                        Niaga Technology mitigates both these environmental problems.

                                        Specially engineered and solvent-free adhesive

                                        The glue that holds it together

                                        The glue that holds the whole concept together - quite literally - comes from DSM in the form of a specially engineered and solvent-free adhesive. This reversible adhesive decouples on demand after use of the product to allow for high value recycling of pure materials. Importantly, it doesn’t require latex, which is heavy, takes a lot of water and energy to cross-link (join with other materials), and makes the carpet prone to stains and burning.

                                        Reducing waste, boosting health

                                        Although it started out as a novel idea for manufacturing carpet and preventing immense landfill waste, Niaga Technology is evolving fast. Flooring giant Mohawk has adopted it to create a whole new category of flooring already renowned for its fast and efficient installation. Now Auping has become the first non-carpet company to use it - for developing fully recyclable and comfortable mattresses.

                                        And the impact goes way beyond reducing waste. Carpets can contain over 40 toxic chemicals according to NGO research – hugely affecting indoor air quality and potentially contributing to illnesses like ‘sick building syndrome’. Niaga Technology is free of those toxins.

                                        Brighter Living… (journey)

                                        Over many decades our consumer society has developed a bad habit of throwing things away – and it’s one that we need to break. If estimates are correct, our global population will need the resources of four planet earths by 2050. By investing in revolutionary product design rather than economically unviable recycling technologies, Niaga Technology is making its mark.

                                        Niaga Technology: by the numbers

                                        • Some 4.5 billon square meters of carpet is wasted annually.
                                        • 1.6 billion pounds of carpet waste goes to landfill in Europe each year.
                                        • 3.4 billion pounds of carpet goes to landfill in the United States every year.
                                        • Niaga Technology enables 100% recycling of carpets back to carpet.
                                        • Niaga Technology reduces energy in production by up to 90%.
                                        • Traditional carpet includes up to 40 toxins.
                                        • Niaga Technology contains 0 toxins.

                                        (all sources courtesy of DSM-Niaga)

                                        Bringing carpet back to life again and again.

                                        Carpet waste

                                        Traditionally, when a carpet reaches the end of its life there are two stark choices: Bury it or burn it.

                                        In the United States alone some four billion pounds – 1.8 billion kg - of carpet ends its life in landfill every year. This represents around 85% of all the discarded carpet in the country, making it one of the highest single contributors to the country’s landfill sites.

                                        The main problem with landfill is that you throw away a valuable resource – while at the same time having an adverse effect on nature.

                                        The alternative to burying old carpet is to burn it. Most industrial incinerators operate at temperatures of 850° C or higher. Aside from causing huge carbon emissions (which in turn contribute to further global warming) they can release potentially harmful dioxins, while requiring intensive management and safety procedures.

                                        So why hasn’t the carpet industry come up with a better plan for the disposal (or even better, recycling) of carpet?

                                        The fact is that until the advent of Niaga technology, only a very small percentage of traditional carpet could be recycled due to the difficulties associated with deconstructing the carpet back into a form that is pure enough to recycle.

                                        Now, thanks to Niaga, the industry has a better option than burning or burying carpet. Bringing it back to life. Again and again.

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