Brighter Living Solutions

                                        Better for people and planet

                                        Creating multiple benefits

                                        At DSM we want to create brighter lives for all. Hence our Brighter Living Solutions: products and services that deliver high performance while giving additional benefits to our society and environments – through everything from raw materials to manufacturing to transport, end-use and disposal. Today, these Brighter Living Solutions make up 62% of our entire portfolio at DSM (with the goal of 65% by 2020).

                                        Methodology: The measure of success

                                        We apply a product life cycle approach to our Brighter Living Solutions, evaluating their environmental effect across the value chain in everything from raw material extraction, production, manufacturing and transport to their ultimate use, end-of-life and recycling.

                                        We then compare the positive environmental and social impacts we find at each stage of the lifecycle to the main competing solution on the market - applying Comparative Eco and people-based Life Cycle Assessments (LCAs); plus opinion and insight from relevant experts. And if we can’t identify a single mainstream reference solution we will select multiple comparable equivalents.

                                        The thinking behind it

                                        We’ve identified nine societal drivers that guide us in developing Brighter Living Solutions:

                                        Resources

                                        Efficient use of waste streams and recycled resources and avoiding scarce materials.

                                        Land use

                                        Higher yield from the same land, plus use of waste streams.

                                        Water

                                        More efficient use of water with less waste, plus fresh water protection.

                                        Energy

                                        Greater energy efficiency and application of renewable energy.

                                        Emissions

                                        Reduced or avoided greenhouse gas emissions, reducing small air particles.

                                        Health condition

                                        Improve end users' health, reduce risk of diseases, promote regenerative health.

                                        Comfort & wellbeing

                                        Improved (perceived) comfort & wellbeing - in taste, odor, touch, vision and sound.

                                        Working conditions

                                        Improved working conditions, health & safety, fair wages and equal opportunities.

                                        Build Communities

                                        Job creation, improved infrastructure and access to education.

                                        Examples

                                        From coatings for solar glass to surgical gowns to food supplements and ingredients, we’re creating Brighter Living Solutions that have a measurably better impact on people and our planet…

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